Calls to The Yard come in from all over the world in reference to the gym’s award-winning 2001 television commercial. Now considered a highly influential spot in the world of advertising, Sports Illustrated recently traced a current Nike campaign back to Troll’s crew at The Yard.

Excerpted from an article in Sports Illustrated by Pete McEntegart

This spate of commercial nakedness traces to 2001 when Yard Fitness, a training center in Hermosa Beach, Calif., produced a spot with a trash-talking playground hoopster whom opponents are reluctant to guard because he’s wearing only a headband, glasses, and high-tops.| The ad (tagline: Feel Comfortable in Your Own Skin) won awards and “caused quite a disturbance,” says Troll Subin, Yard’s president. “Some people thought we were crazy.” The Yard spot has survived on e-mailed MPEGs and the Naked Nike ad seems destined for a long life...

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