TV Spots &
Video
Calls to The
Yard come in from all over the world in reference to the
gym’s award-winning 2001 television commercial. Now
considered a highly influential spot in the world of
advertising, Sports Illustrated recently traced a
current Nike campaign back to Troll’s crew at The Yard.
Excerpted from an article in Sports Illustrated by Pete
McEntegart
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This spate of
commercial nakedness traces to 2001 when
Yard Fitness, a training center in
Hermosa Beach, Calif., produced a spot
with a trash-talking playground hoopster
whom opponents are reluctant to guard
because he’s wearing only a headband,
glasses, and high-tops.|
The ad (tagline: Feel
Comfortable in Your Own Skin) won awards
and “caused quite a disturbance,” says
Troll Subin, Yard’s president. “Some
people thought we were crazy.” The Yard
spot has survived on e-mailed MPEGs and
the Naked Nike ad seems destined for a
long life...
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FULL SIZE VERSION
Download the full
bandwidth/size version of
the internationally acclaimed Yard video spot.
This version is best if you do not know what type of
browser you are using. (Left click to watch - Right click and
'Save Target As' or 'Save Link As' to download and save to your
computer.
NOTE:
Viewing the above videos may require Windows Media
Player or Real Player. Use the links below to download
the required applications.
FREE!
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the latest version of Real Player provided by
Real Networks |
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by Microsoft. |
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